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All In on Western Culture

For dedicated rodeo athletes, Tough Draw Sports provides a multi-layered opportunity for individual brand growth both inside and out of the arena.

Brands, partner with us to shape history, placing your brand at the forefront of  Western sports, reaching millions and leaving a mark in the world of rodeo.


Total Career Athlete Earnings


Total Athletes


Bull Riders


Committed Sponsors


At Tough Draw Sports, we are ALL IN on Western Culture and believe that with all the momentum in western culture right now, the ATHLETES that compete and participate should be treated like the world class competitors they are on the same level as other major American Sports. We offer a all-inclusive representation package for our athletes.

Contract Negotiations

Brand Development

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Latest News

Ethan Winckler / Team Cavender's

Ethan is our youngest signed athlete but has found one of the most loyal partners in the Western Community with his relationship with Cavender's.

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Full Section VI  Website Asset  Tough Draw Sports and Entertainment  The Branding Task For

We focus on bringing the spotlight to Western Culture and the athletes that compete and participate, to the forefront.

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Athlete Spotlight

Trey Holston

Coming from a smaller town centered around rodeo, hunting, Friday Night Lights, and Jesus, Trey jumped into fast paychecks and the attention that surrounded a good-looking bull riding rookie. A few years and struggles later, Trey found his footing in how he handles bullring as a serious career. He takes daily steps to improve himself personally and professionally, and it shows in the way he carries himself in and out of the arena. One of his favorite quotes is "You do not fall to the level of your goals, you fall to the level of your systems." He is driven, well spoken, communicative, social media savy, and responsible. Any brand would feel proud to have Trey represent them. His list of goals is well thought out and impressive, as are his routines to better himself after each ride. Interacting with Trey is easy and comfortable. He exudes confidence in a way that makes others want to be around him and is definitely one to bet on.

Velocity Tour Champion

3X NFR Qualifier

1X PBR World Finals

2018 Resistol Rookie Of The Year

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Event Production

Tough Draw Sports & Entertainment is Not Just Focused On Athletes

With our storytelling and marketing backgrounds, TDSE will be on the forefront of bringing world class events for fans and audiences around the country. By providing the "Entertainment" aspect of Tough Draw Sports, we are also focused on providing our athletes and all competitors in the sport the ability to participate in new events and continue to grow the sport through those opportunities.

Brand Focused Approach
Cade McCutcheon - Top Level Reining Competitor

Brand Focused Approach

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"Being from Australia, Tough Draw Sports has really allowed to me expand my knowledge and my brand throughout the United States."

Jacob Carige

PRCA Bull Rider


Our athletes exemplify the heart and soul of Western culture, carrying on the proud tradition of rodeo as a symbol of American pride.

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Our athletes take pride in the brands they wear going up and down the road.

Partner Brands that are supporting Western Culture through the Tough Draw Sports Team

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